FLOCKOFSIEGEL.tv is the nomadic creative studio of multi-disciplinary producer and creative problem solver Lauryn Siegel. For over 15 years Siegel has worked at the intersection of mass media, broadcast communications, digital content and interactive experiences. She can work independently or with a trusted group of brilliant collaborators and is committed to working with genre-bending brands, agencies, institutions and individuals whenever possible. Her obsessions include avant garde design, performance and video art, 3D everything and the internet.
ART DIRECTION BY: FLOCKOFSIEGEL.tv
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PREVIOUS SITE: 2014 1.0
VICE X Becks
Working alongside the branded content dynamos at Greenpoint Pictures, I worked on a suite of mini-docs for the Beck’s Artist Series. In addition to production and post supervision, I creative directed Maluca Mala’s performance featuring live projection mapping.
We also had the pleasure of working with Aloe Blacc, the voice behind mega-smash song “Wake Me Up”, which took the global dance charts by storm in 2013.