FLOCKOFSIEGEL.tv is the nomadic creative studio of multi-disciplinary producer and creative problem solver Lauryn Siegel. For over 15 years Siegel has worked at the intersection of mass media, broadcast communications, digital content and interactive experiences. She can work independently or with a trusted group of brilliant collaborators and is committed to working with genre-bending brands, agencies, institutions and individuals whenever possible. Her obsessions include avant garde design, performance and video art, 3D everything and the internet.
ART DIRECTION BY: FLOCKOFSIEGEL.tv
CODE BY: Standard Quality
PREVIOUS SITE: 2014 1.0
I partnered with the world’s #1 handmade marketplace, ETSY, to conceive, direct and produce content for their maker-centric blog. The product photography “how to” series ranks as one of my most viewed pieces -- currently clocking in at over 400k views.
I also worked on an experimental partnership with YouTube Labs to produce the PLAY ON content series. Joining forces with boutique production powerhouse DRESSCODE, we created a suite of stop-motion IDs and image spots to support this awesome, albeit short-lived, digital offering.