FLOCKOFSIEGEL.tv is the nomadic creative studio of multi-disciplinary producer and creative problem solver Lauryn Siegel. For over 15 years Siegel has worked at the intersection of mass media, broadcast communications, digital content and interactive experiences. She can work independently or with a trusted group of brilliant collaborators and is committed to working with genre-bending brands, agencies, institutions and individuals whenever possible. Her obsessions include avant garde design, performance and video art, 3D everything and the internet.
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PREVIOUS SITE: 2014 1.0
GE
Many of us are unaware of the profound impact GE's inventions have made globally. I was honored to help bring some of these stories to life with agency BBDO and content production company Greenpoint Pictures. In addition to post-producing I also curated and directed composers, audio engineers, translators and an amazing colorist, to make these short documentaries extra vivid.
CLICK FOR MORE INFO ON THE AD AGE BEST ONLINE VIDEO AWARD THIS SERIES WON IN 2014!